The creative process of branding

Posted by in Interviews

I recently got interviewed by the lovely Linda Summers for her Conscious Talk Radio show. During this interview, I shared: - My creative process on how I help my clients to translate their essence  into a magnetic brand. (It’s really is a combination of intuition and creativity, plus the practicality of how to communicate your value.) - I also share the formula to translating your essence into your visual brand and the simple blueprint to launching your business online. But what I loved so much about this interview was that I was able...

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How to write your ABOUT page copy

Posted by in Brand Strategy

The copy on your website is a crucial part of connecting with your audience. Without your copy, well, it’ll be really hard for them to “get” you and understand how you can help them. Unless communicate with them by being a human emoji. =P     And the copy for each of your pages all have a purpose. Your Home page copy is suppose to hook people, your Services page copy is suppose to entice people to sign up for your offerings. Your Blog is where you share your knowledge and expertise to help your audience. And the about page is…...

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Website Visual Branding 101

Posted by in Visual Branding

It’s never been so easy to get your business up and running online. Resources are a dime a dozen, and more coaches, consultants and experts are launching themselves in a sea of solo-preneurs. What a great time we live in, right?!   But now a days, people are using the same templates for websites and it’s getting even harder to differentiate yourself from others.   Plus, I’m also seeing a lot of misalignment with colors, fonts and graphics that are repelling the right type of people to attract. It just breaks my heart to see them!...

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How to take imperfect action

Posted by in MIsc Tips & Advice

I have a confession to make. I’ve been procrastinating. I realized that sometimes, I can’t tell the difference between delaying to take action because I feel I am just being thorough and careful or if I’m being held back by my perfectionism and fears. See, I’ve been so consumed with trying to figure out the perfect thing to say, at the perfect time and the perfect way. Then I run into all of the “what if” scenarios. But I have no excuses, other than the fact that I was paralyzed with fear of failure, that I decided to do nothing at all. Yes,...

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Life and business lessons learned from my (surprise) trip to China

Posted by in MIsc Tips & Advice

Recently, I went on an unexpected trip to China. The way it transpired was nothing short of a miracle. All I knew was that I was longing to travel and go somewhere I’ve never been before. Since I’ve been stuck in my home office, sitting on my chair for hours in a day, I was so hungry to explore the world and get on my feet. As an entrepreneur, I realize how hard it is to leave everything behind to go on a vacation (let alone a last minute one!). The idea of dropping the ball on so many projects was scary to me. But the universe was on my side...

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5 Questions to ask yourself when rebranding

Posted by in MIsc Tips & Advice

After years of being in business, you feel that you have outgrown your brand and website. Your content doesn’t reflect your present voice and ideas. Your online platform just no longer supports or translates your essence today. You’re thinking about rebranding! Yeah, I thought so! Well I must say, kudos to you for getting to this point. If you feel this way, then you must have grown so much as a business owner (and as a person) And might I even guess that you are now laser focused on making your business goals and mission happen! I was on the...

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3 Ways To Improve Your Brand

Posted by in Brand Strategy

‘Tis the season…to have a kickbutt brand! For the past month, I’ve been listening to holiday tunes on my Pandora while I work. Even RnB and pop remixes! Have you heard the NSync Xmas album? It’s quite impressive! This is something that I wanted to try this year so that I won’t repeat my mistake last year. Last year, it felt as though Christmas happened in a blink of an eye. This is because I overworked myself so much that by the time it was Christmas day, I realized I have not even spent time with loved ones as much as I wanted to, nor...

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Website Copywriting Strategies

Posted by in Brand Strategy

As I was planning out my goals for 2015, one of the things I decided improve was the preparation process of launching my clients’ brands. So, I dissected my current process now and finessed some strategies that I KNOW will be super helpful for you. And guess which one we’ll be starting with? The copywriting process! The copywriting process is the most difficult task of building and launching a brand. Whether you hire a copywriter or you write your own stuff, it takes massive amount of effort and time to get in the flow of writing....

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The Art of the Introduction

Posted by in MIsc Tips & Advice

If you’re like me, you like to attend events where you can meet like minded people and be inspired by other experts who can help you and your business grow. I think all events are transformational. Even if I’ve heard some of the advice before, I keep my ears and heart open for new “aha!” moments and my constantly evolving perspective in life definitely helps with this! Recently, I attended a live event and picked up some new things I’ve observed from my own experience, as well as others. Today, I’d like to...

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How to set your branding intentions + Entheos Invitation

Posted by in Brand Strategy

In the beginning of my entrepreneurial journey, I set an intention to share a powerful message with the world through teaching about branding. That message is still the very reason why I LOVE and do what I do with so much passion and integrity. Which brings me to one of my favorite quotes “With great power comes great responsibility”, by Voltaire, a French philosopher. See, our brand presence, whether it’s a personal brand or online presence from a website are all platforms for us to utilize as a bridge with those who listen...

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